Right. That's why it needed to be pointed out, so they could see how they could potentially benefit from this.
One thing I think Colin can speak to phenomenally, with his unique perspective—I'll pass it over to you, Colin—is that when you combine open data and the transparency that it represents, along with social network feedback, you could really change the way government governs, potentially. I don't mean to say anything outside of my expertise, but if you think about that combination of transparency and the feedback loop that social networks represent, it will create a circular connection of information and communication. It may sound a little bit cliché, but I think communication plus information equals revolution.
I'll pass it over to Colin to see if he could expand on that.