I'd walk before running on that front. I think getting information out to the intermediaries and small-business associations like ours and others would be a good start to a degree, and then monitor usage and see if it goes up significantly. We've only got a couple of years of details about CANSIM, for example, but I'd wait and see. Let's deal with the data first, as opposed to the advertising.
On April 8th, 2014. See this statement in context.