I think where we've seen a lot of information available in the States is getting down to very small geographic levels, neighbourhood levels, so that businesses can perhaps better identify location preferences, where they should be investing their funds and equipment, where there are opportunities for underserved sectors, and so on. To the degree that we can get information about very specific neighbourhood-level detail, and this can be census information, this can be household survey information to a large degree, that would help businesses make smarter decisions.
To grow they need to invest, but are they making the best investments? Tough to determine, because there are many different types of small firms out there. Some of them deal with business to business, others deal with the consumer sector, so all their needs and their data needs are going to be quite different in that respect. But to the degree that we can get very specific data to people, both on a granular industry level, as well as on a granular geographic level, that would be a good start.
Then let's see where the demand takes us, because I think it will be those third party or the intermediary providers that then start asking if we can please parse this information this way or that; and that'll take you in the direction that you should probably move.