Thank you.
I can't give you a specific answer on which data sets lead to the best return on investment. I'm afraid I don't have access to that information.
Perhaps, Richard, that might be something that you have.
The kinds of data that I've been looking at, looking at specific data sets where there is a commercial interest, have been around things such as prescriptions data and the pharmaceutical companies' interest in that data for marketing practices, the weather observations data that the financial markets are interested in, and there's some arms trade data as well that's not been opened but that is very valuable for the arms trade as well.
In terms of how to incentivize and help start-ups in this area, I think the Open Data Institute model is a great model. The shame is that it's in the middle of London. It would have been great to have an institute like that in the regions as well—like Manchester or somewhere else, maybe up in Scotland—rather than just incentivizing start-ups and growth in London. That would be my recommendation, that things like that need to be in the regions as well as in the capital.