We all know and realize that there's a tremendous amount of good that can come of this in terms of the delivery. I'm just looking at it from the public sector side initially. It's empowering citizens. It's changing, really, how government can work. It's propelling innovation, and what's most important is it can improve the delivery of public services.
Are we looking at a day when we can deliver public services that are tailored to the individual as opposed to broad, umbrella-like public services? Are we heading towards that kind of a regime in your view?