There are a variety of activities that we can undertake to promote the existence of the open data portal, even the existence of our partner portals within other jurisdictions.
The minister talked about the most successful promotional activity to date, which was CODE. This brought profile to data.gc.ca that we had not seen before, and the impact has been immediate in terms of awareness of this site in general.
We're also going to move forward with a second round of round table discussions right across the country in five cities, bringing in open data users, non-open data users, academics, business, and municipal public servants, all of whom, of course—which I think the minister was referring to—have access to a broader network. We promote it that way.
There is a social media communications plan in development in support of open data as well, and in fact in support of all the open government activities.