Perhaps Corinne can add some things, but let me say at the outset that we have absolutely through the CODE experience gotten to various computer science departments and research departments from coast to coast. It was an exciting period for me, because we were able to get to the community that can most manipulate this data and come up with new and innovative things. These are the coders and the designers of mobile apps and those kinds of things. So the word is getting out there.
I would say that on the actual site itself, data.gc.ca, we try to make it easy for people to understand what's going on, what's new, what new things are available, those kinds of things. Some of it is passive; some of it is a question of my going out there as minister, making clear what is available. I think we have to do more. Certainly I think the coding and research community is more aware now than they were a couple of years ago.
In terms of the wider understanding, obviously there's more to do.
Corinne.