Obviously this is part and parcel of the remaking in a format that is helpful to Canadians of all government websites, which is currently ongoing. That will help when people think of something they want to get, and they'll know where to get it.
I know that some would like us to pour heaps of dollars into this, but I think the better approach, quite frankly, is to use the nerds that you mentioned as intermediaries. They are able to take data and find a way to apply it to a useful app, and then it's up to them to advertise it to Canadians, to say that the app exists, and it's going to help make their lives better. Then these things tend to go viral.
That's the model I'm employing. I don't want to spend heaps more dollars on something when entrepreneurs using their mental agility could probably do a better job than we could anyway.