I guess one of the problems, though, for the public is awareness of that label, that little symbol. I do watch for it now. You people set the process, and it's a CSA standard.
But I'll give you an example, and this comes from the farm. An individual I know thought he was getting a hell of a break on plastic wrap. You wrap plastic around silage, around bales, to store it. It certainly wasn't certified, and he lost many tens of thousands of product. He wouldn't have known, and I wouldn't have known at the time. Plastic's plastic from where we stood.
So that's a problem in terms of getting the knowledge out there, that people know how important it is to meet the standard.
I wanted to ask you a question on your handout and overview, May 2014. For food under standards development program, you have labelling of genetically engineered food. How does that differ from GMOs, genetically modified? Is it the same thing? I personally think it's different, but can you give me an explanation on that. It's always a debate out there whether we should be labelling GMOs or not, but genetically engineered is different in my view from GMOs. Am I right, or am I wrong?