A small business may define specific technical components or give intelligence in terms of a best practice for the production of a product or a service that is very beneficial to a small business just starting out. It gives them content in terms of their business and an understanding of the expectation of performance and delivery in the marketplace.
So this can aid a small business. We talk about levelling the playing field. What we mean in part is that we're providing that information to all Canadians so that even small businesses can take a look at those standards. If they relate to their business, they can then take those and integrate them into their business model and then bring their quality up to the performance standard.