I have a number of first nations in my riding. There's no doubt in my mind...and it goes with business. You'll see some businesses in the retail market that spend a ton of money on their advertising and kind of do okay. The best ones, the most successful ones, are the ones whose success comes from word of mouth, from the people who continue to recommend them. I think that's what Marc was saying and what you were saying. Once you get that initial...then actually, they will automatically come back because of the quality.
There was a question that came up a little earlier, and it's one that I think is a concern in my riding. Having the resources as a small business to fill in, even on these joint projects, in terms of having the skilled trades and the professionals outside of the skilled trades who can be part of these projects means education.
How do we get our young people to take the initiative to look at education, have that available, and then get companies that will...? They're looking for skilled trades. I'm wondering where you're helping in that area. I think this is, from all of you, one of the most critical parts. We need to get—