Yes. You have a specific outcome you want to reach and you have this intention, but you need to exercise the team and go through an iteration. We usually run on about a 90-day window. In a 90-day window, we want feedback to come to strategy again to say, “Was my strategic intent correct, or do I need to tack the sailboat just a little bit? Am I right on and do I just keep going, or is this a stupid project, and we need to stop it because it's just not working and it just didn't make any sense?”
You need to have that. That's where the de-risking of the project comes, because every 90 days there should be an out. You could have a long-term engagement for three years, but every 90 days there should be an out: are we doing the right thing? Do we need to adjust? Do we need to keep going, or do we just need to stop?