My answer is short: information technology.
We have disseminated information on social media and created partnerships with organizations with expertise, such as Veterans Affairs Canada and the Canadian Forces.
The most important, however, has been our own military people. We have a great resource in our own agency. If I want to know what a combat engineer does, I just go see somebody else within VIA Rail who was a combat engineer, and I'll tell you, that that person's going to validate that CV really quickly.