There are a number of responses. A number of programs were available through Canada Company that helped, at the time, to get people like me, some of my directors, down onto the bases and wings, to mentor and to coach. That was a tremendous way of getting information out there, and getting people face time with the individuals who will be hiring.
The other element is a leadership element. I pushed my directors and my hiring managers to become aware of what the military can offer. I came from a reserve background. I knew what the military could offer. We also were an organization that worked very directly with the military on joint operations and so on.
As you grow that critical mass of people within your organization who have that knowledge, that's probably what the public service needs more than anything. Grow that critical mass to make people aware, and then it will grow on its own.