It's a really important question. I think the public service engaging Canadians where they are versus where we are is a question that even my team directly within PCO is looking at very closely.
As I look at the work that we are doing under the auspices of the Impact Canada initiative, I see that it is a programmatic approach that is looking at establishing new partnership models where government, non-profits and the private sector can work more collaboratively together. It is taking a citizen-centred approach that very much thinks about all sectors of society. It is thinking about millennials in particular—there are a few projects that we're working on—and understanding what is the best way to engage them.
You're right. There has been a traditional approach of government to just push out messaging and not necessarily be receptive to the communication that comes back. When we think about the concept of outcomes-based approaches, the issue of engagement is core to that, and the issue of co-designing and co-development is core to that.