There is profit to be made all the way through, but probably the most significant profit that a developer makes is on what we call “the first lift”, or after you get the plan approved by a municipality, because all the planning, uncertainty, and risks are out of the way.
We do tend to continue and do the servicing and put the infrastructure in place, primarily to ensure that the commitments that have been made through the consultation through the community plan are actually built out as is, so that the end product is as advertised, and so we don't dispose of it prematurely and a developer buys it and looks to change the plan.
In the end, we're selling serviced lots or blocks on a defined plan. We put all the skeleton or roads and services in place. The end product is as was anticipated through the process.