They're not ready to pay; that was clear in the polls.
When you come with a price, when we looked at different alternatives, half of Canadians knew about the financial situation, but when we brought everybody to the same level and we asked if they were prepared for this or that, they were quite strong in saying they were not prepared to pay for it.
Price sensitivity is important. There is the sensitivity of paying for somebody else, given that they're already paying a higher price for a stamp and they pay for their parcels as well, so already....
Then when we talked about a subsidy, because we presented it as an alternative, some people didn't always realize that “subsidy” may mean taxpayers' money, and they were not favourable to that idea.