Since this is Mr. Ricoul's area of specialization, I do not have much to add apart from the fact that, yes, of course, 15% may look like a small part of the Canadian population. However, it is a significant part. Remember, first of all, that Canada Post's mandate is universal, that is to say that it covers all of Canada. Consequently, all citizens are important and must be served. Second, note too that, although e-commerce is on the rise, it currently represents only 10% of purchases. So, from a logical standpoint, if 15% of the population is not a significant percentage, 10% of purchases might not be either. In short, every part of this issue has to be put into perspective.
On September 26th, 2016. See this statement in context.