That is why I emphasized and said that Canada Post should adopt a culture of innovation or a digital culture. One of the projects we are currently working on—I do not know where it stands—is in association with Canada Post and the Government of Quebec. We are creating, in a free zone, a distribution centre for all online orders. It is this kind of innovation that would set Canada Post apart in the public's mind and ensure its survival in the face of the Ubers of this world.
Every disruptive technology causes seismic change in our society. Seismic change is initially very broad in scope. It subsequently declines but takes an extremely strong turn toward the social and the individual. If Canada Post does not reinvent itself or strive for public popularity, at some point an Uber will appear and hurt it very badly. Canada Post needs to innovate extensively. That is why I go back to the importance of delivery every day, at a minimum, if not twice a day.
I do not know whether you are familiar with Relais Colis in France. Relais Colis is an enormous business today. Its operating principle is that, when you order online, you can decide to have your item delivered through it. The beauty of this arrangement is that Relais Colis takes the parcel to a store, to a merchant near you. The company was created because France's postal authority was always on strike and could no longer guarantee parcel delivery. People became fed up with that and made it known, and a company called Relais Colis was born.
If Canada Post delivers parcels every other day, that will not work in the e-business world. It is incompatible. There will be a rebellion, and the rebellion will result in the creation of a delivery Uber or a Relais Colis. Parcel delivery is growing at Canada Post. After discussing the matter with René Desmarais, I think that is where Canada Post's potential growth lies, but it will decline if Relais Colis establishes itself here.