In terms of fulfillment, I know you mentioned that you would not be interested in using an Amazon-like service, but it seems to me that there might be a gap in the Canadian e-commerce market for this type of warehouse fulfillment service. It doesn't seem to be provided.
Canada Post seems like an excellent organization through which to leverage this type of value. It's across the country. It has a network. It has physical space. If you were looking for that type of service, would you be more amenable to going to Canada Post to have your fulfillment done?