I am sure that they don't see it as a cold and impersonal organization. I'm also not sure that they see it as a national symbol. I think Canada Post has always been here, so a lot of people probably don't even think about it or question it until something causes them to do that.
Your postal service is like the milkman used to be. You always knew it was there, you always knew he was coming, and you always had your fresh milk. With Canada Post, that service has always been there. We take it for granted, perhaps, and we count on it.
When I talk to you about business stability being so important, that's the kind of thing that is basic to the success of business people. I'm not sure that they view it as a national symbol. I think if you asked them the question and made them think about it, they would probably say yes.