I think it's twofold. You look at the total picture and say, “how do I increase revenue to make more profit, and how do I cut costs to make more profit?” Most of these recommendations are looking at how to cut costs, which may be inefficiencies right now, and which will increase revenue and then increase profit. To increase revenue, I can't answer that. Think outside of the box and do alternative things, which could generate alternative revenue streams, if that is desired. Do not increase the price.
On October 18th, 2016. See this statement in context.