Okay. Fair enough.
I just want to try to understand, because when we read the Canada Post report they seem to be discuss these things in a way that's not the same as the way people appreciate it. In terms of this type of communication style, do you think it's been helping the Canada Post brand? When Canada Post denigrates the level of service it's providing or talks about its financial instability, do you think that hurts the Canada Post brand?
Ms. Sanderson.