I think a big part of that is getting easy access to parcel delivery solutions for Canada Post. Canada Post can work with technology firms like Pitney Bowes and others who are developing those solutions to make it easier for clients to access, pay for, and get lines of credit for parcel shipments. That's where I see the innovations coming, with ease of access and the ability to pay for those services.
On the direct marketing side, I see intelligent mail, where the right piece of mail gets to the right address at the right time. It's a more effective use of marketing spend and a better return on investment for marketers.
On the parcel side, it's technology innovation and on the marketing side, it's smarter marketing.