Sure. We have reduced government advertising in terms of our spend on government advertising. A round figure is that it's around a $200-million reduction in advertising and some other areas as well. We've asked the advertising standards council, which is the non-profit organization that helps govern advertising in Canada, to work with us in terms of defining what is partisan and what is not partisan, and we submit our advertising to them to give an opinion. We're seeking to make sure that government advertising is focused on public interest.
There is a clear need for legitimate government advertising. Health promotion is one of those areas as well as public safety and security. Our government comms policy is very clear in terms of what is not partisan or partisan.
The other thing is that the advertising council will hold us to account, as will Canadians. It is important as we move forward and it's part of a broader commitment we have to greater openness and transparency. We want to apply these principles across government in terms of what we're doing. I think the advertising changes have been well received. They're in their early stages, but I think they've already had some traction and are making a difference in terms of the kind of advertising we as a government are using.