I talked about it a little in our approach to recruiting young people and modernizing that, and changing the language of our advertisements and the way we post jobs. We can learn a lot.
I remember I was briefed when I was on the deputy minister advisory committee with the Public Service Commission. They showed us an analysis they had done of the language we use in advertising. They compared it to the words that Google, Amazon, and some of the leading companies use, and then they had that rated by people in how interested they would be in working for an organization that used this language. The public service wording invariably ranked at about 13%, 15%, or 20%, and then there were the Googles of the world at 80% to 90% recognition.
That's a concrete example that changing the way we talk to people, the way we present ourselves, I think will make a big difference. That's one example, Mr. Chair.