In fact, I would like to continue on the same line of questioning but with a different population group.
For a program like the Canada learning bond, for example, the last time I looked at figures was when I was working as a social worker, about six or seven years ago, and the uptake then was nominal, 20% or so. That's the kind of program for which conventional media was clearly not reaching the target audience, and I can see where social media would actually do a lot better.
Can you talk to me about how you would address an audience like that? What kind of testing would we be doing to make sure that we're reaching those folks?