Sometimes it's things like a red parka versus changing it to a black parka.
As the creatives are done, we take a look at them. They're submitted. Through the ASC's kind of evaluation against the criteria we have seen a few examples, but they're small and they're modified. Then they move forward. As you noted, the Canadian flag is something that we think about, as you said, the colour red, but it is the flag. The balance of the ads have to meet every single criterion that is in that definition.