That is an excellent question. Clearly, any manager of an organization that is involved in communications has an interest in their team being able to explore their creative side and take action.
It should be noted that not all departments have the same capacities. Very small departments have very small communications units and may turn to private agencies. Sometimes, in the case of large advertising campaigns, it is better to use a firm outside the government to get advice.
We also try to use the creativity of our own employees. Sometimes, we will try to work with other departments. If there is talent at Canadian Heritage and an advertising must be produced for Employment and Social Development Canada, there may be some synergy between those two teams where talent and creativity will be used.