Okay.
I want to bring up an example where I feel that the Government of Canada did an insufficient amount of advertising. The disability tax credit was not very well publicized by the former Conservative government, and it isn't being very well publicized by the current government. As a result, we now have a whole industry of consultants advertising this program to seniors and then charging them quite a hefty commission for helping them access the benefit. If the Government of Canada had properly promoted it, people wouldn't need to go through these consultants and wouldn't need to pay their fees. I wonder if a criterion that could be used in evaluating government advertising might be the presence of these consultants doing private advertising of government services.