Thank you, Mr. Chair. Thank you, everyone, for your informative presentations this morning.
I just want to clarify the definition of “paid advertising”. When you say paid advertising, my interpretation is that the Government of Canada is paying to place an ad in some media. It has nothing to do with the production of the creative content or anything like that, so there would be many digital media that wouldn't be paid advertising, and therefore not subject to some of the analysis.