When the government did the major review of advertising and public opinion—I'm talking about 2005-06—to establish a new framework, the logic behind it was to add checks and balances. Today, there is not one single department that could do a campaign from start to finish without coming to Public Works, without having some consultation with PCO, and without going to Treasury Board. That was the logic, although I'm not responsible for the contracting at Public Works. Checks and balances were the key to improving our management of the system.
On June 15th, 2017. See this statement in context.