An example for saving, and I mentioned it in my speech, is that all the buying is done by one private company under contract with PSPC. When that company goes to CTV for a media buy, it is not only speaking for Health Canada or one department. It puts all the buys together and even buys of other customers it has. It asks CTV—we usually buy $6 million or $7 million—what the best price is that it can give us. Of course we're obtaining a better price than if it's done one by one, by each department.
That company is audited over the course of the contract to make sure we're obtaining the best price for every buy we're doing. Until recently, we were buying $80 million and there was about $60 million that was for media buys. That's a better tool than if one department goes alone.