On that question of oversight, then, to bring it back to the topic at hand, we know that a function of this new policy is, all the same, to oversee how those dollar amounts are being spent and if it's being done appropriately. I'd like to hear a bit more about your views on whether the Office of the Auditor General should be auditing.... Well, they will be auditing the ASC process. How often should that take place and what should the scope of that audit be? Should there be legislated independent oversight of government advertising?
Do you want me to start with you, Professor Marland?