It's a good question.
When I was writing that recommendation in Brand Command, I really gave a lot of thought to all the research I had done, and a lot of it was under the previous government. I didn't want to come across as somehow conveying an opinion about a given political party. It's important to consider that this is something that also happens at the provincial level under different political parties.
The challenge is that under the previous government, there was this constant attempt to try to almost confuse—I don't know if it's confuse or simply combine—information in such a way that you couldn't tell the difference between what was party and what was the state, what was government and what was party. That became something a lot of people were concerned about.
The problem, I would suggest, is that with the current governing party, that's inherently part of it, just because of the nature of the colour schemes. If we can somehow remove ourselves from having opinions about whether we like one party or not, if we could just objectively look at it, to me that's the problem.
One of the recommendations I'd mentioned was that, in my opinion, the Government of Canada should be using red and white all the time. Those are the official government colours. They should be everywhere, and everybody should be able to recognize that. It's very sensible from a brand point of view that if you see red and white, you think Government of Canada. Of course, the trade-off to that is if any given political party happens to be using those colours, it becomes a problem.
This is where I go with my recommendation. I really just came to the conclusion that this is a problem we need to wrestle with. I'm not passing judgment on a party; it's just an issue we have to contend with.