The word that is missing, in my view, is “control”. What we differentiate about advertising, compared to any other form of communication, is that it is the one thing where you have complete control over the content. In anything you're doing that involves things like photo ops, an interview with a journalist, or other activities, you can't control what is going to happen, but with advertising you have complete control over the design and even the timing of when it's going to go out. For me, the word “control” is a really important part, because in some ways what we are concerned about is who is controlling the content.
On September 28th, 2017. See this statement in context.