I would think it would be useful to have advertising that promotes the fact that you can find information through the Government of Canada's information portal—just generic, very high level, basic advertising that runs on a regular basis.
If we can think of “Good things grow in Ontario”, why is it that we can't have some sort of a campaign that runs year after year—hopefully outlasting whichever government happens to be in power at any given time—that becomes a slogan that we can all identify with and allows us to think that if we need information, here is a good place to get it?