I would add to that. Maybe a good way to think about it is the word “policy”. If you think about something like a health pandemic, getting information out to Canadians through advertising such as, “Here's what we're going to do, and this is what you need to do”, is not really about debating policy; whereas other types of government advertising are possibly about informing Canadians about policy, something that was a political decision. Maybe policy might be a good way to kind of act as a bit of a litmus test.
On September 28th, 2017. See this statement in context.