I think for me the big challenge—and it's not something that's easily solved—is, if all we do is we have vanilla advertising because we have all this regulation, it's going to be terrible advertising. We just have to balance that sense of having to be able to communicate with people and cut through the clutter, yet sometimes that requires something that's a bit more provocative and simple.
On September 28th, 2017. See this statement in context.