Thanks.
To shift over to Mr. Rose, I really appreciated your point about the “first click” rule, because one of the challenges we face is that the government would argue that videos on department websites, such as Destination Canada, aren't advertising, but then they will spend money promoting that material on social media. I think you have actually suggested quite a useful solution.
I also want to ask you about the suggestion of restricting government advertising during by-elections. We have a number of federal by-elections coming up. I'm wondering if that restriction would be across the country, or whether it would be for some sort of local media market. If so, how would that local market be defined?