Actually, it brings me to my next point. I want to ask you, Dr. Rose, how Ontario dealt with this. Perhaps you recall, almost 10 years ago already, the “Good things grow in Ontario” ads. That tune still plays in my head. Did it have an impact on behaviour? I remember reading a study, about three or four years ago by the NPD Group, where consumer choices for buying local was number 19. The “Good things grow in Ontario” ad was all about trying to buy local. Could that have been seen as a feel-good ad? How did Ontario deal with that? Were you there at that time?
On September 28th, 2017. See this statement in context.