Okay.
The last point I want to bring you to is on by-elections. I think you've mentioned that Alberta put a ban on by-election advertising, but Canada's a big country. If I'm doing an English ad, it's not going to have any impact in Quebec, for instance, or my riding, which is 70% francophone. That wouldn't have an impact. Would there be a threshold that you would recommend? Would you just recommend a total ban during by-elections? If there's a by-election being held in B.C, would you say no advertising, a blackout, in B.C.? What would be the recommendation? I'm curious to hear from you as well, Dr. Marland.