Gentlemen, we've talked a bit about partisan ads. Obviously that's part of this whole conversation. We also talked a bit about what the purpose of advertising is. It should be giving much-needed information, not just going for the feel-good factor, etc. Canada 150 might be trotted out as an example of, as it were, feel-good ads. What can we do to police that? Is that even conceivable? I don't know, but I hear what you're saying. You could spend a fortune on feel-good ads and it could be rather partisan. Maybe I'll put that to Professor Rose first.
On September 28th, 2017. See this statement in context.