I think that's important. I think taxpayers want to make sure of that when it comes to advertising. I know that a lot of people think advertising is inherently bad, but if you get past that, you want to make sure that at least you're getting value for the dollars we're spending on it. I'm glad to hear that you think there's a robust regime in place for that.
I have so many questions on the things you brought up. I want to talk a little about photo ops, Professor Marland. I find that quite fascinating. It seems to me—or maybe I'm putting words in your mouth—that a logical extension of your position would be that photo ops as well ought to be broadly characterized as advertising, and that, therefore, they should have some sort of regulatory requirements as well. Clearly, a strong component of the directive that we have now bans members of Parliament and leaders, etc., from being in the advertising, which would render it partisan immediately.
How can media or any of my colleagues here as members of Parliament, if we have announcements to make in our riding, or if there's stuff that we want to make sure our constituencies are aware of.... It seems to me that if those photo ops are caught by this, then we wouldn't even be able to take part in any government announcements. To me, that undercuts my prime role as a member of Parliament, which obviously is to represent my constituents.