Looking more at the resources.... Okay, I appreciate that. Thank you for bringing that up.
Professor Rose, there were a lot of things you brought up that are very important as well. I want to follow up a bit on that “first click”. You're more familiar with the process in Ontario than I am. If there's a television ad with a link, and it links to perhaps a social media campaign or anything that could be on the website, are you saying that those expenses are also caught by the act or regime in Ontario?
Is this a way for us to perhaps make sure social media campaigns are caught by this ad? If the link is part of a $500,000 campaign, it should be subject to any review as well.