Thank you both for coming today and assisting us with our study on advertising policy. I'm glad to see, Dr. Marland, that we've at least hit your first recommendation. It's good to know.
Can you explain a little more about “negative branding” money? Certainly the opposition, being all members of a party, has access to a certain amount of resources that don't fall explicitly into the advertising category but serve some of the purposes Dr. Rose talks about: they're communications regarding our positions. From the opposition's perspective—and many parties have an opportunity to be there—it's inherently negative.
Can you describe what you mean concerning negative brand money and how it influences in a different way?