Well, I was in Ontario. The Foodland Ontario ad, I think we have to understand, is also directed to farmers, who want to see that their work is being supported by the government. In all ads we should really think about to which audience they're directed. For that one, I thought the audience was really as much about farmers, to say, “We're supporting you”, as it was to consumers to say, “You should buy local foods.”
On September 28th, 2017. See this statement in context.