The reality is that, for the average citizen, trying to digest information is a bit like trying to drink from a fire hydrant. You have this torrent of information coming in and it's hard to discriminate between what's important and what's not.
I don't think governments and many organizations are really strategic or smart in making sure the information they are providing responds to a need. I think there is so much extraneous information citizens receive that, when they do get important information, it's lost in the flotsam and jetsam of the other things.