Thank you very much.
Thank you both for very interesting thoughts on what we should do.
I'm just going to follow through with what Erin was saying. As government, we have to communicate what programs and policies we have so the public understands. You're saying we should be doing it as direct marketing. I'll give you an example of direct marketing. We all have ten-percenters and householders, and despite the fact that we give that direct information to the public, they say they never received it, never read it, didn't do this, or didn't do that. The public is inundated with too much of what they call junk mail. How does a government overcome this by any other means but advertising?
I was looking at the 2016-17 costs on advertising, and at which department was spending a lot of money. Departments with a social justice agenda spend the money. So I am trying to figure out how we make this policy better to avoid unintended consequences.
You can go for it, Professor Marland, and then I'll go to Professor Rose.