I think, further to the comment that was just made, that really if the federal government advertising policy more reflected what John mentioned, private sector advertising, certainly they're spending more vociferously in community newspapers and dailies than is the federal government, and you have to wonder about that. They do seem to understand that in order to reach particularly community newspaper audiences, which are largely rural, you just really need to at some point look at newspapers because they're the one medium that can really effectively reach 80% to 90% of those folks living outside the major centres.
I think that if the policy more reflected...we really as a government should try to reach the majority of Canadians. You just simply can't do that through digital advertising alone. And I think it has gotten tilted far too much in that direction, in my opinion.